Eucatex is a rapidly growing Brazilian company that has expanded exponentially since its inception in the early 1900’s. What was once a small sawmill in the town of Salto, has expanded into a leading multinational firm that routinely does business on five different continents.
Eucatex’s corporate headquarters is located in the heart of the Brazilian city of Sao Paulo. The company also has two regional offices in Brazil. These are located in the city of Belo Horizonte outside of Sao Paulo and in the town of Bento Goncalves in southern Brazil. Eucatex has three industrial manufacturing plants, all of which are located within Brazil. Its panel, tile and laminate flooring plant is located in the town of Botucatu which is within the state of Sao Paulo. The fiberboard facility, which creates wooden boards used in the manufacturing of furniture is found at Eucatex’s founding location, Salto, São Paulo State. Eucatex’s fiber board facility is now state of the art and has gone a long way since the 1900’s. It utilizes all of the latest technology. The manufacturing facility for Eucatex brand paints and varnishes is also located in Salto, albeit in a different part of the town. Eucatex also has a forestry division located in Salto, again in a different part of the town and has a second forestry facility in the town of Botucatu.
At the heart of Eucatex’s sustainability initiatives is its eucalyptus tree seedling nursery located in the village of Bofete. This is where Eucatex grows, develops and studies different strains of eucalyptus trees for use in the timber industry. Eucatex devotes a significant amount of resources in the studying and development of fast growing eucalyptus trees in the forestry industry. This is to improve both its own yield and sustainability efforts, and to export seedlings abroad to other timber companies.
Leading Eucatex to the challenges of the 21st century is current president Mr. Flavio Maluf. Mr. Maluf is uniquely poised to lead Eucatex through a period of increased global competition. The reason Flavio Maluf is the ideal leader of Eucatex as it now enters a phase of globalization and international competition is a combination of experience and traits that Maluf has.
Flavio Maluf graduated from college with a degree in mechanical engineering in his native Brazil. This allows him to understand the manufacturing processes that are vital to the operations of Eucatex. Additionally he has worked in several departments of the firm before and served as vice president before being promoted to president of Eucatex. Flavio Maluf has insight into the manufacturing, sales, marketing and trading aspects of Eucatex, and this is just what the firm needs to guide it through the beginning of the 21st century.
This will give him valuable insight to guide Eucatex through an increasingly global marketplace. LinkedIn shows that Maluf is well versed in international business and globalization, as proven by his publications and advice he give aspiring entrepreneurs.