The customer always had the power to decide what makes a high-quality product worthy of that title. It’s just that companies often used brilliantly developed advertisements to persuade customers to buy things that they didn’t necessarily need. Unfortunately, that created a rift between customers and their favorite brands.
Now, customers know they have all the power. With the popularity of online shopping growing, more consumers research products or services before they buy. That’s given way to a new consumer trend where people rely on fellow customers’ reviews of certain products and services. Several studies show that over 80 percent of modern consumers trust online reviews.
It’s actually shocking how much people trust reviews from people they’ve never met. According to those same studies, people trust user reviews as much as personal recommendations from friends and family members. This new trend’s created countless review-centric marketing strategies.
The biggest advantage to using these types of marketing strategies is that it allows smaller companies to compete with the bigger corporations. Fabletics is one of those smaller companies that grew into a worldwide sensation, thanks to user reviews. Launched only four years ago, Fabletics is now worth an estimated $250 million.
A lot of people know the Fabletics brand. It seems like it’s everywhere these days, but that’s because of its co-founder, Kate Hudson. When Kate joined the Fabletics family, she brought an energy that every member loves. It’s not just a business to Kate Hudson; it’s a dedication to health.
So far, fans seem to love what Fabletics is doing. Even though some people talk negatively about the brand that doesn’t stop the 1.2 million members from taking advantage of Fabletic’s numerous discounts. Fabletics is famous for its on-trend fashion that cost half the price of the more expensive brands.
On top of that, Kate’s devotion to the company is more than monetary aspiration. Kate Hudson wants to use Fabletics as a tool to inspire all women to embrace healthier lifestyles. For decades, America’s struggled with health and fitness, and activewear’s created a trend that seems to be pushing people in the right direction.
Who would’ve thought that fashion could have such an impact on people? That’s why it’s so important that Fabletics cost less than its competitors.