A Summer Side Affect: The Chainsmokers

The Chainsmokers recent single “side effects” really hit home to many of us. I think we’ve all been in the situation of looking forward to a great weekend when all of sudden we’re called into work and bam there goes our fun time. This music video, starting “Riverdale” actress Camila Mendes is exactly what we all feel like doing! And that is throwing away that uniform and getting down to a Chainsmokers song covered in neon lights and fireworks in the sky.

Directed by Matthew Dillon Cohen, the video begins with Camila’s boss calling her on the phone and telling her that she needs to work the weekend. We next see the disdain look on her face as it sinks in that she’ll be spending the rest of her weekend at work. What proceeds next is the slow build up of “Side Effects” and a dance sequence that takes her through hotel grounds and along the windows of various hotel guest. It’s a fun journey that Mendes takes us on as she lets out her frustration throughout the hotel. I can only urge you to take a look at the music video, trust me you won’t be disappointed.

This Single in only 24 hours has produced remixes all over the internet and has propelled it to the top of music charts all over the world. The upbeat pop club sound expands the reach for a more broader audience that The Chainsmokers can only benefit from. Commenting on the single, Taggart said “It’s definitely more funky, we felt like our music has been like in a much slower, more mellow place. And it’s summer, we felt like we really wanted to make an upbeat summertime record–and that’s what we came up”. This is sure to be a summer anthem for the books!

http://variety.com/2018/music/news/chainsmokers-halsey-honor-avicii-billboard-music-awards-1202817443/