The villagers that live on the isolated island of Sumba are very spiritual in nature. For example they use nyale sea worms in order to predict whether the next harvest will be a feast or famine. As one villager explains it, if these worms are biting each other that means that the harvest will be covered in rats. However, if the worms look healthy and long than the harvest will be great that year.
This island has about 750,000 people living on it. It is a very different world from most of civilization. They don’t even use a regular currency, instead bartering with animals in order to obtain goods and services. One of their biggest traditions is a celebration called the Pasola. This is a game that results in a lot of blood being spilt on the island. That’s actually the main point of Pasola as the villagers believe that this bloody ground is an offering in order for the next harvest to be bountiful.
Over 30 years ago two surfers from America by the names Claude and Petra Graves arrived on Sumba. What they saw was an untouched paradise and so they decided to build a hotel with the help of the villagers. The result was the hotel Nihiwatu, one that is unique in the world. Read more about Nihiwatu, check businessinsider.com.
Fast forwarding to the current day, entrepreneur Chris Burch bought the Nihiwatu a number of years ago, drawn to the same untouched paradise setting. After buying Nihiwatu he invested $30 million into expanding and improving it. He hires locally and invests in the Sumba community in order to help the villagers on the island prosper. He has said that giving back to the community that his hotel operates in is one of his chief concerns. Read his views on matters around his area of focus, browse on entrepreneur.com.
Chris Burch is a serial entrepreneur who has been heavily involved in starting over 50 companies since the 1970’s. More to read on bjtonline.com. Many of the companies he has founded are in the fashion industry although he has also branched out to other industries such as hospitality and technology. Many of his brands are widely known by consumers such as TRADEMARK, Cocoon 9, and Poppin. For contact details, hop over to burchcreativecapital.com.
Read this relevant article on https://www.inc.com/magazine/201106/chris-burchs-latest-cool-company.html