Talk Fusion CEO Bob Reina Opens up on Company Success

If you haven’t been living under a rock and have more than a cursory interest in improving your business then you’ve likely heard of the group at Talk Fusion. Talk Fusion is an all in one video marketing,, company that makes it easy for a company to focus on what they do best: give their customers a great product. Established by CEO Bob Reina back in 2007, Talk Fusion has become THE place to go for all of your video marketing and communication solution needs. Bob Reina sat down to discuss just what makes Talk Fusion so effective in an elaborate and candid interview.


When asked what the advantages of Talk Fusion were, Bob Reina could barely contain himself. It’s pretty clear that Talk Fusion covers the bases when it comes to what they offer. More specifically Reina said, “Most people end up going to multiple companies in order to meet all of their marketing needs.” Reina expounded by pointing out how there are needs for video conferencing, messaging, email marketing, and even video hosting. Reina knows how much of a headache this can be for a company when their sole focus should be on customer service. That is where Talk Fusion comes to play and how they can provide all of those solutions all at once.


Talk Fusion knows that they can’t stay ahead of the pack simply by keeping what they doing — though that seems to be working now. CEO Bob Reina stated that he is always looking ahead and trying to get his eyes on “the next big thing”. Reina also made sure to point out just how effective, innovative, and forward-thinking the developers in his company were. Reina points to their work with WebRTC technology as a primary example. WebRTC technology was used to create the Talk Fusion Video Chat App which ended up winning some serious industry awards back in 2016.


At the end of the day, however, Bob Reina states that he is most proud of the way his work has helped people around the world. Reina points to his company’s focus on philanthropy and the revolution in various technologies that have directly helped individuals.


Handy Home Cleaning Must Adapt To Changing Investor Expectations

Venture capitalists are changing the way that they measure the ongoing success of new startup companies that they invest in. In the past, the focus was on the rapid growth and expansion of these new companies into new territories. But too much expansion can be risky and it can leave a young upstart company in precarious position where it is severely low on cash. Venture capitalists have started looking at a company’s actual profits rather than just its growth rate when considering whether or not to invest additional money. Handy Home Cleaning is feeling the squeeze of its investors demand for a profitable return on their money.

Handy Home Cleaning was founded in 2012 by Oisin Hanrahan, CEO and Umang Dua, COO. Handy Home Cleaning uses the same kind of business model that was made popular by companies like Uber and others. Handy hires independent contractors to do the work. The independent contractors can look for and accept jobs using a mobile app.

Handy Home Cleaning has been mostly focusing on battling for dominance in new market territories. If Handy doesn’t move quickly to conquer a new market place, it runs the risk of a competitor beating it to it and taking over. Handy was pouring massive amounts of money into expansion efforts at the expense of profit.

Venture capitalists have already invested $110 million into Handy and are pressuring Handy to show a larger profit. The investors are threatening to reduce or stop future investments if Handy does not start showing a profit that will help secure their money. changed its business plan to focus on profits to calm down the investors.

Handy has streamlined its hiring procedures by implementing a company wide online hiring process for its contractors which saves millions per year in expenses. More importantly, Handy has focused on increasing its customer base within existing territories rather than on gaining new markets. These steps will allow Handy to show a profit for the investors.


High Praise for Devco

Back in February, the Press of Atlantic City wrote an article detailing the the Struggle experienced by the Middlesex County Improvement Authority regarding the construction of the Heldrich in New Brunswick, NJ. The article, written on :, talks about a $20 million loan that the Middlesex Country Improvement Authority was having a hard time repaying. The article goes on to say that state senate president, Stephen Sweeney, views Devco as a paragon of what can be done when public dollars are funneled through private firms to execute large-scale construction.
What is Devco though? New Brunswick Development Corporation (Devco)is a private, nonprofit urban real estate development company. Founded in the mid 70’s, Devco has served as a catalyst for New Brunswick’s revitalization. Since Devco’s inception, the company has overseen nearly $1.6 billion in investments for various projects. One more recent project has been the revitalization of Rutgers. This $300 million initiative will truly redefine the Rutgers experience.

Devco is a nationally recognized model for redevelopment. Based on a solid public policy, the partnerships created by Devco have gone a very long way in redefining urban living in New Brunswick. They understand the needs of those who live, work, and play in the city and their expertise has been proven tried and true.