For many, Luiz Carlos Trabuco is more than an executive; is part of a mythical dynasty. In the 70 years of Bradesco’s history, Luiz Carlos Trabuco is only the fourth man to occupy the presidency of the institution – a lineage started by the legendary Amador Aguiar. Since 2009, in a position that is an unquestionable synonym of power, he has the responsibility of leading one of the largest financial institutions in Latin America, with almost R $ 900 billion in assets and approximately 27 million account holders.
Born in Marília – also the birthplace of Amador Aguiar -, Luiz Carlos Trabuco embodies a kind of Bradesco way of being, with a trajectory and style practically common to all the main leaders of the group. Graduated from the Faculty of Philosophy, Sciences, and Letters of São Paulo, with Post-Graduation in Socio-Psychology at Fundação School of Sociology and Politics of São Paulo, Luiz Carlos Trabuco began working at the bank in 1969, at the age of 18 as clerk.
In the four decades between his arrival and the nomination to the presidency, passed through the most diverse positions. In 1984, he was appointed department director. In 1998, he became Managing Director Executive. A year later, he was elevated to the position of executive vice president. In March 2003, he took over the management of Bradesco Seguros, a position in which he remained until he was appointed to the bank’s presidency.
In the management of Trabuco, Bradesco Seguros reached an even higher level. In six years, the company more than doubled its size, from R $ 32 billion of assets in 2003 to R $ 78 billion in the fiscal year 2008. In the first full year of the administration of Luiz Carlos Trabuco, the return on equity went from 22 % to 29% – throughout its mandate, this rate was never below 27%. Bradesco Seguros’ participation in the group’s results increased from 26% to 35%.
During the process of succession, other names were quoted, such as those of the then Vice Presidents José Luiz Acar Pedro and Milton Vargas. Certainly, the fact of symbolizing the Bradesco culture, with its trajectory of more than four decades in the banking house, was one of the passports that earned Trabuco the landing of the institution’s president.
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Whats next for Bradesco Bank
After this long acquisition season, the management of Luiz Carlos Trabuco has been notable for its organic growth. Once the geographic expansion cycle has been completed, the executive has taken on the challenge of starting the cycle of banking inclusion. Since 2009, the bank has gone from 20 million to 27 million account holders. At peak times, there are six thousand new accounts a day. In the same period, the number of savings accounts went from 377 million to almost 50 million. Luiz Carlos Trabuco has also led to an increase in the service network. In four years, the institution went from 3,500 to almost 5,000 agencies.
In this sense, Luiz Carlos Trabuco follows closely each new indicator, each data on Brazilian social mobility. The executive himself has already stated the expectation that a hundred million people will enter the consumer market by 2025. Whenever he quotes the number, Luiz Carlos Trabuco has the account on the tip of his tongue. It means that Bradesco, owner of a fifth of the banking market, sees a potential of 20 million new clients crossing the revolving doors of their agencies.
The circumstances only reinforce the realization that Luiz Carlos Trabuco is the right man in the right place. The executive is known for his strong performance in the commercial area.
Who is in the running for the Presidency of the bank.
Banco Bradesco announced that a new president. Octavio de Lazari Junior, who now heads Bradesco Seguros, will replace Luiz Carlos Trabuco Cappi in the executive board. Trabuco will remain in the Presidency of the Council and will remain in the executive position until March 12, when an ordinary general meeting will be held.
Lazari Junior, 54, was one of the names quoted to succeed Trabuco. He started working at the bank for 15 years as a branch of an agency in street 12 de Outubro, a popular shopping street in São Paulo. He abandoned his dream of being a football player to work in that bank unit, which his father was a client and had used the relationship with the manager to claim the vacancy for his son.
In the material fact, Bradesco pointed out that the personal merits of Lazari Junior “are recognized among their companions and will deserve them all distinction, maintaining the line of continuity and renewal, which will be fundamental to ensure the prominent position that the Bank holds in national and international financial scenarios. “
In the late 1990s, Lazari Junior began working in the Credit area, where he became the director, responsible for the Corporate, Small and Medium Business and Retail segments. In 2010, he was promoted to department director, responsible for the Department of Loans and Financing, and in 2012, he became the chief executive officer.
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