Doe Deere and Lime Crime

Starting your own business can be a very daunting undertaking. It can be very challenging and at the same time very rewarding. There are many factors that you have to account for when starting your own business. You must have your business plans and finances straight before you can get started. Another very helpful thing to do is to model your business after other successful business owners. Doe Deere, the owner of Lime Crime cosmetics is a very good example of this. Learn more: http://inspirery.com/doe-deere/

 

Doe Deere is a successful owner of a business that took her makeup passion and turned into a successful makeup line that has become very popular. Her line of makeup is known for having bright colored hues and her products are all cruelty free. Among her types of products are nail polish, eye shadows, hair color and lipsticks. Her makeup line has become very popular partially because she is very passionate about it. However, passions can only take you so far. You must have a solid business plan like Doe Deere has.

 

Doe Deere was born in Russia and raised in New York City. In 2008, Doe developed Lime Crime cosmetics. She started very small and grew the business from there. She actually began on eBay with a DIY fashion line. The idea for the bright makeup came from wanting bright makeup to go with the clothing. She had trouble finding this in makeup, so she created her own. Doe was told when she first began that she would never be able to sell lipstick online, that people wanted to try it on in person. She proved them wrong! Lime Crime began many e-commerce innovations, one of these was the on lip lipstick sketches. These are now an industry standard. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/

 

Doe Deere is also very active in encouraging other female entrepreneurs. She regularly speaks to groups of upcoming women entrepreneurs. She encourages people to “embrace their weirdness.” She thinks we are all at our best when we can be ourselves. Above else, she encourages people to listen. Doe believes that there is a lot out there for everyone to learn if we would just listen more. Learn more: https://www.crunchbase.com/person/doe-deere#/entity