How Whitney Wolfe Herd Came To Found Bumble

Whitney Wolfe Herd is an entrepreneur in the tech industry who founded Bumble on September 1, 2014. Bumble is now one of the most popular dating app in the world with many women preferring to use it over other dating apps. The reason for this is that only they can initiate contact with others which means they can safely use the app without being endlessly harassed by nearby men sending them messages.

Bumble is based in Houston, Texas. Whitney Wolfe Herd was just 24 years old when she established Bumble. She is the chief executive officer of Bumble which means she guides the overall strategic vision of this company. One of the things she is best known for is not really caring at all about the way people are “supposed” to go about things. She does things the way she feels is best even if it goes against the established narrative of how people and companies operate.

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Whitney Wolfe Herd was earlier the co-founder of Tinder but the relationship didn’t work out. She felt attacked by the experience and so decided launching a new app would be the way to go. She wanted to establish an app based on her own experiences using dating apps. She came up with the idea of Merci which would be a social network that only allowed women to join. It would be based on these women acting on their best behavior and with kindness.

While Whitney Wolfe was working on this idea she was contacted by Andrey Andreev, an entrepreneur who founded Badoo which is the world’s biggest dating platform. He wanted her to become the chief marketing officer of her company as it turns out. She didn’t want anything to do with this, particularly as it meant moving to London. He helped her with the idea of Merci, though, and convinced her to make it a dating app. He also provided her with the funding she needed and the help of his company’s technical team. The rest, as they say, is history.

Whitney Wolfe Herd is a graduate of Southern Methodist University where she graduated with a degree in international relations. In her personal life she married in October 2017 and her husband is Michael Herd. They got married on the coast of Spain and as she is often asked, no she did not meet her husband through Bumble.

The Feminism of Whitney Wolfe

Meet the Tinder Co-Founder Trying to Change Online Dating Forever

Whitney Wolfe is one of the co-founders of the dating site, Tinder. After she left the company in 2014, she sued it for sexual harassment. As proof of her allegations, she published a text conversation between herself and co-founder Justin Mateen. They eventually settled the lawsuit out of court and Mateen resigned from the company. As for Wolfe, she has since 2015 worked for Bumble, a feminist online dating site. Although Bumble is very similar to Tinder, the feminist emphasis means that only women can initiate conversations.Whitney Wolfe started Bumble in 2015. It quickly picked up in popularity, having over 500,000 users in less than a year.

This makes sense considering that the app for this top rate dating site is free. Wolfe says her main inspiration for starting Bumble was a growing desire to start a dating site geared toward anti-bullying. At first, to this end she was going to start an app called Merci where young girls could post photos and have conversations in a carefully moderated environment that strongly defended against any kind of bullying.But then her current colleague persuaded her to continue on a line with what she was familiar: The world of online dating. And so her adventure with Bumble commenced.


Whitney Wolfe is the current founder and CEO of Bumble, an online feminist dating site. Wolfe was inspired to found her company after becoming very convinced that the dating world needed to give more power to the woman. Prior to founding and heading Bumble, Wolfe co-founded and helped lead the online dating site, Tinder. In fact, it was her a bad experience at Tinder which began her thinking of female empowerment. It was here that she experienced a sexual harassment situation at the hands of her co-founding partner.She sued Tinder and left to start Bumble. She won and left to start Bumble. But months later Tinder struck back by suing Bumble for copyright infringement. They also accused Tinder of stealing some of their confidential information and using this information to detract prospective investors from their company. She shared her experiences and thoughts at Vanity Fair’s Founders Fair.