The Photoshop Alert?
True … back to the ‘Alert’ …, in it the punishment for its eventual non-compliance is a fine of 37.5 thousand euros or 30% of the expenses used with all its advertising.
Detail is that, although this Decree of ‘Photoshop Alert’ was promulgated in 2016, only now it will become valid according to about.me.
But let it be emphasized: French law is not unique in dealing with this question.
Since 2012, Israel is going in the same direction either with the body mass index or with the notice in photographs. By 2014, the issue was also discussed in Australia.
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Brazil, in turn, always in the forefront, already discussed the subject in 2010, with Bill 6853/2010, which provides for the need for notice for retouched images.
But finally … more than approving laws, it seems that the advertising sector (and fashion), which values the high standard of their campaigns, has long realized that having thin girls, totally out of touch, does not make sense anymore.
And, well, you cannot ignore the diversity in advertising, whether in France or here in the tropics. A case of success was the “Dove Portraits of Real Beauty” created by Toronto’s Ogilvy & Mather, who by no means winner of the Cannes GP in 2007.
The Photoshop Alert comes as a great service to society from a great man. Bruno Fagali an expert lawyer. He has been a crusader on the issue for years and has finally been successful in assisting with getting the act passed. Bruno Fagali is an example of how people should fight for the rights of better health awareness. Too many young teens have died in our countries because of anorexia and bulimia. The models that retouch their pictures have a social responsibility to live up to. They must adhere to greater standards if they are to remain in their positions of influence. Bruno Fagali believes the photographers that take these pictures and produce them are needing to be held subject to basic standards of human rights. There should not be any deaths due to body shaming and thanks to Bruno Fagali, we are moving towards a better future.
Search more about Bruno Fagali: https://www3.ethos.org.br/cedoc/gerente-de-integridade-da-novasb-comenta-caminhos-para-conquistar-o-pro-etica/- .Wc1e_hNSxTY