NGP Van uses big data to connect with voters. The use of this model helped President Obama get re-elected. NGP Van’s implementation of the big data model tools on the web help Democratic campaigns run smoothly and more efficient. Democrats have the edge when using NGP Vans technological experience. NGP Van is known as the leader in Technology. NGP Van the data driven campaigns give democrats, liberals, and labor unions the advantage. NGP Van is based in Washington Dc.
Those running campaigns must take in to account the technology changes that occur. Political parties must be aware of the all web based platforms, the smartphone apps and all the new digital technology. Failure to stay up to date with these platforms can mean a huge loss of voters. Enabling voters to connect with you, while being able to be on the move is key to keeping voters.
Tv and radio were once the means of connecting to everyday voters. President Roosevelt won 4 terms by using this new technology at the time. Campaigns have to recognize these trends and then use them effectively to build a connection with voters.
Reaching out to voters using all new means of digital technology is key. Since these digital means are ever changing, it is important to keep up with these changes. Obama was able to gain 14.5 million more voters by using the internet. He was able to interact with younger voters through uses of social media. Twitter was only 2 years old at the time of his first election. Today twitter is his main used outlet in regards to the social media platform.
Poll watchers was a software created by NGP Van for the Obama campaign. Being able to keep politics at a close range so to speak for voters was the idea. Since most voter use mobile phones and interact through social medal outlets. Campaigns are able to connect with voters instantly. Having some savvy computer programmers have become critical. Databases need to be integrated flawlessly with mobile canvassing apps, and software needs to be easy to use for political parties.
NGP Van has all the tools to run campaigns that are tech savvy. Democratic’s have an advantage when having these tech savvy campaigns ran by NGP Van. Skilled employees are key to maintaining and handling all areas of the webs framework. Paperless canvassing is smooth and quicker than the old days. NGP’s direct mail platform created in 2016 allows for emails to be sent directly to voters.