Desiree Perez Continues to Make Her Mark

Desiree “Des” Perez has seen a lot during her time in the music and entertainment scene. In the summer of 2017 she impressed enough for the music magazine to name her one of their Digital Power Players of the year. This distinction has been years in the making for the long-time music executive. She received the honor in large part to her work with the music streaming service, TIDAL, which owned by Jay-Z’s Roc Nation. Perez, as the COO of TIDAL, led the negotiations with Sprint that led to the cellular company to receive a 33% stake in exchange for $200 million.

The deal has far-reaching and potentially huge implications for TIDAL, as they receive access to Sprint’s 45 million cellular customers.Known as an intense negotiator, Des may not be a household name but to music fans she has been a power player for years. A long time close friend of music mogul, Jay-Z, she has been the COO of Roc Nation since 2009. Under her guidance the music conglomerate has made enormous profits. She was named COO of TIDAL in 2016 and has quickly turned it around.

Perez is a take-charge executive who has negotiated huge deals such as the Samsung deal with Rihanna and the Formation Stadium for the boss’ wife, BeyoncĂ©. Des ran SC Enterprises for a number of years and was also a long time night club and entertainment venue manager in New York City and the surrounding area. Her business acumen is well document. Perez even works on negotiation for Roc Nation Sports athletes and helped secure a deal for baseball player Robinson Cano that was for $250 million over 10 years. Whenever she comes to the negotiation table the other side knows she will get the best deal. She is married to CEO of Roc Nation, Juan Perez.

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