Jose Borghi: One of the Most Influential Brazilian Advertisers

Jose Borghi, the former Borghi Lowe and founder of Mullen Lowe agency, is considered as one of the best dealers in Brazil. He is a high-profile creator of campaigns including the Parmalat Mammals. These campaign children dressed as creatures who sang memorable songs with Zeze as the primary musical instrument. This campaign will never be forgotten.

His advertising career began with doubt. He had no career to pursue at that instance. When his sister called him to make a performance at the Castro Neves Theatre to help her choose his career, he was still in high school. The presentation featured a VHS commercial show that was awarded in Cannes. However much Borghi could try to predict his career, he knew that advertisement and media were his future career. He decided to join the Lions Cannes.

He was born in Prudente Presidente. Jose Borghi attended and graduated from PUC Advertising Campinas. In Standard Ogilvy, he got his first job as an advertiser. He became an author and navigated through the best companies including DM9, FCB, and DDB. His talent grew and ventured into his creation. He founded BorghiErh with his partner Ray Erh. They created a multi-million corporation without a founding family in the country. They started small with faith that they will make it in the competitive market. They discovered their niche. Lowe Company soon bought the company and named it Borghi Lowe. Because of its success, the company earned attracted many clients. When Borghi divided the presidency with Ray Erh in 2016, the company was acquired by Lowe. The company gained and grew further evidence in the international and domestic markets. Mullen Group and Lowe & Partners have merged with the enterprise. Its name is Mullen Lowe. For this reason, Jose Borghi and Andre Gomes are the presidents of the company.

The ability to persist in unfavorable conditions maps your success. He realized that no one was willing to assist or fund his company. Jose Borghi depended upon grace and luck to make it happen. While he knew that success is the primary goal, he understood that his efforts would matter.

Since the beginning of his career in numerous cases, he had many of them mentioned. The Charlie Revise concepts were some of the campaigns that large corporations including Honda earned awards. They include Fiat, Delta Airlines, Editora Globo, Electrolux, Procter, Unilever, Leaf group, Bunge Group, Antarctica, and BankBoston. In 2009, he was elected as the professional advertiser of the year in Sao Paulo. Source: https://joseborghi.com/