Lori Senecal Talks the Trajectory of Advertising

Trends within the world of advertising are often predicated upon the most popular technologies of the day. Lori Senecal, the Chief Executive Officer of Crispin Porter & Bogusky, LLC, is an expert in the fields of marketing and advertising, and throughout her career, Lori has received a myriad of notable awards and recognition due to her commitment to talent and entrepreneurship. Lori Senecal recently sat down to talk about the latest trends that are changing its trajectory for the future.

According to GC Report, in the world of advertising, mobile platforms are quickly becoming the preferred tool, seeing a steady rise over the last few years. At the same time, desktop advertising is quickly diminishing, with its yearly revenue down substantially in comparison to its role in the early 2000’s. In 2015, the rise of mobile advertising jumped into new territory, controlling most of the $60 billion in accrued revenue. As the latest reports show, the average person can spend as much as 25 percent of their time on their smartphones or other mobile devices, significantly increasing the possibilities for substantial revenue throughout the business world.

The rise of social media in recent years has created a new monster in the world of advertising, and sitting firmly at the helm is, online powerhouse, Facebook. Over the course of a year’s time, the advertising revenue of Facebook increased exponentially, with reports revealing a 60 percent jump, and the majority of this was accrued through mobile advertising. The search engine, Google, now one of the most prominent companies in the world, also saw a substantial increase between 2014 and 2015, making an almost 20 percent leap. These two companies, when combined, controlled an incredible 76 percent of the advertising growth from 2014 to 2015, making them must-haves in the world of online marketing. Although mobile advertising has continued to soar in recent years, the truth of the matter is, many people are not fans of the interruptions they cause, and because of this, 92 percent of online users either employ an ad blocking software to combat it or would consider doing so in the future.

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